HubL (HubSpot Markup Language) is HubSpot’s proprietary templating language designed to help developers and marketers create dynamic and personalized content within HubSpot CMS. Built on top of Jinja, HubL enables customization of themes, modules, and templates to improve user experience and engagement.

Landing pages play a crucial role in digital marketing strategies, helping businesses convert visitors into customers. Unlike traditional web pages, landing pages are specifically designed to encourage a single, focused action, such as signing up for a newsletter, downloading an eBook, or making a purchase.