25/02/2025
A Comprehensive Guide to HubLHubSpot's Templating Language
HubL (HubSpot Markup Language) is HubSpot’s proprietary templating language designed to help developers and marketers create dynamic and personalized content within HubSpot CMS. Built on top of Jinja, HubL enables customization of themes, modules, and templates to improve user experience and engagement.
What is HubL?
HubL is a templating language that allows developers to add dynamic elements to HubSpot pages, emails, and blogs. It provides a range of built-in functions, variables, and filters to streamline content personalization and automation within HubSpot’s ecosystem.
Key Features of HubL
- Dynamic Content Rendering – Use conditional statements and loops to create personalized experiences.
- Custom Modules – Build reusable, customizable modules to maintain consistency across web pages.
- HubDB Integration – Fetch structured data from HubDB tables for dynamic page creation.
- Filters and Functions – Modify and manipulate content dynamically using built-in filters.
- Global and Contextual Variables – Access page-specific or global variables to tailor content accordingly.
Best Practices for Using HubL
- Use Conditional Logic Wisely – Implement
if,elif, andelsestatements to enhance user experiences. - Optimize for Performance – Minimize unnecessary API calls and loops for faster page loads.
- Leverage Macros for Reusability – Create reusable code blocks to streamline development.
- Test and Debug – Utilize HubSpot’s preview and debugging tools to ensure proper functionality.
- Stay Updated – Regularly check HubSpot’s documentation for the latest features and best practices.
Conclusion
HubL is a powerful tool that enhances HubSpot’s CMS capabilities by enabling dynamic content creation and personalization. By understanding its features and best practices, developers and marketers can leverage HubL to build high-performing and engaging web pages, emails, and landing pages within HubSpot’s ecosystem.
